[ˈmɑːkɪtɪŋ plæn]
Definition: Marketing plan is a document that is part of the business strategy of the enterprise and determines the steps that need to be taken to keep positions in the market.
In a Sentence
- The marketing plan is the main document of the enterprise regulating its activity in the market.
- The marketing plan should be developed by professionals with a lot of different factors in mind.
Synonyms and related words: strategic planning, business plan, business development.
