Definition: Theories of motivation are usually understood as a set of theoretical research aimed at stimulating activities in order to reach maximum results. Thanks to them, the person's potential and an appetite to move towards the declared purpose are maintained, not being exchanged for other tasks.
In the early 1960's Douglas McGregor published a study entitled “The Human Side of Entrepreneurship”. On its pages, he outlined own vision of motivation by theory X and theory Y. Despite the controversial approach and doubtfulness of some hypotheses, his book was included in the top 10 most popular guides are used by leaders of all ranks. Let us consider his achievements in more detail.
Motivation Theory in a Sentence:
If you believe in motivation theory, our company's sales should go up when we offer an all expense paid cruise to the top seller.
The company has developed new benefits for all employees, because their motivation theory was that this could increase sales and bring in new talented employees.