Definition: [ˈnʊˌroʊ ˈmɑrkətɪŋ] is a way to create a memorable and effective advertising based on the perception of a person. Neuromarketing allows determining the consumer's attitude to the product even before he realized it, and influencing it. This is the main difference neuromarketing from traditional marketing - it does not require the collection and analysis of data on the subjective preferences of the buyer. In neuromarketing, many methods are used to identify the subconscious attitude of the consumer to the product/design / advertising and their constituent elements.
Neuromarketing In a Sentence:
- Neuromarketing is used in the film industry to follow the reaction of a person to the development of the plot of the film, special effects, and endings
- Methods of neuromarketing allow monitoring the reaction of the brain to different taste sensations and use the data obtained to improve the taste of food.
Synonyms and related words: sensory marketing