Definition: [pərˈfɔrməns ˈmɑrkətɪŋ] is marketing aimed at the result of a kind of increased sales. A distinctive feature of it is the ability at all stages of the work to see a specific quantitative indicator that will reflect the result of each individual marketing direction, for example, the cost of a visitor to a site, an application, a call, an order and the final cost of attracting a customer, and the profitability of marketing investments. In fact, payment is for a visible result, directly related to a specific business: from increasing the number of applications on the site to optimizing the return on investment or internal metrics that come only in CRM.
Performance Marketing In a Sentence:
- Performance-approach allows the organization to constantly keep an eye on the pulse and flexibly manage campaigns.
- Performance-marketing solves the problem of sales promotion and is often positioned as an alternative to branding, which is responsible for the formation of new demand.
Synonyms and related words: result management, performance evaluation.
