Definition: [ˈpɜrsənəˌlaɪzd ˈmɑrkətɪŋ] is communication with the consumer of the good or service at the right time in the right place with the price that he is willing to pay. This is an appeal to every client in the language of his needs and characteristics. Segmenting the product and offering every potential customer exactly what he wants, the company at times increases the probability of buying. This approach increases the effectiveness of any promotional tools. Personalized marketing is built on the analysis of the target audience and the collection of the most accurate information about it. To collect data, it is possible to use web analytics, advertising campaign analytics, etc.
Personalized Marketing In a Sentence:
- Today, most companies personalize their marketing. This mainly applies to corporate pages and email-lists.
- Quality services for small businesses, its promotion, imply the introduction of personalized marketing.
Synonyms and related words: individual approach, personalization, data analysis, segmentation
