product (noun, prod-uct, \ ˈprɑːdʌkt \) orientation (noun, o-ri-en-ta-tion, \ ˌɔːriənˈteɪʃn \)
Definition: a philosophical approach that a company can adopt if it wants to focus the management’s and employees’ efforts on improving the product or service it provides. An organization that follows the product orientation model is ordinarily aimed at making their products unique and believes that what they offer stands out enough to sell itself without significant expenditures on marketing. Alternatively, a business can be oriented either on the market or on making sales.
In a Sentence:
- Ever since it was first established, Tesla has always had a product orientation, caring little for sales and marketing.
- Considering that they are an office supplies firm, their product orientation approach doesn’t make a lot of sense.
- The board came to an agreement that since there weren’t enough funds for a large marketing campaign, the company should stick to product orientation and try to improve the device itself.
Synonyms and related words: production orientation, market orientation, product line, sales orientation
