Definition: [prəˈməʊʃən] is all information about the product, brand or company addressed to the consumer and aimed at raising sales, achieving better brand recognition or positioning. Promotion is one of the elements of the marketing complex of The 4 P's. The combination of these variables is determined by the marketing strategy: their priority is set, goals are chosen (sales raising, brand image creation, positioning, launching of a new product, support for rebranding), and a budget is projected.
Promotion In a Sentence:
- Consumer Promotion is used most often, because this type of marketing activity is aimed at direct contact with the consumer and encouraging him to buy through various stimulating offers.
- Promotion on the Internet is another popular way to increase the popularity of the company and its products by attracting Internet users and disseminating information about the product, discounts, special offers.
Synonyms and related words: stimulation, furtherance, recognition, advertising, PR.