Definition: [prəˈmoʊʃənəl ˈmɑrkətɪŋ] are activities aimed at increasing the effectiveness of sales through the communication impact on personnel, partners, and consumers. The promotion has a dual purpose, namely, the activation of consumer demand and the maintenance of a favorable attitude towards the company. At the same time, promotion carries out a number of important functions in marketing.They include informing consumers about the product and its parameters, forming an image of prestige, low prices, and innovations, maintaining the popularity of goods and services, changing the perception stereotypes, encouraging sales participants, promoting more expensive goods, spreading favorable information about the enterprise.
Promotional Marketing In a Sentence:
- Promotion is a complex process, requiring experts to develop and implement such programs, so many companies transfer these tasks to outsourcing.
- The result of the promotion, depending on the initial goals, is to increase sales volumes; the emergence of new customers and the expansion of the client base; the expansion of sales markets and sales geography; increasing customer loyalty, etc.
Synonyms and related words: strengthening positions, creating an image.