Definition: [prɑkˈsɪməti ˈmɑrkətɪŋ] is one of the areas of Mobile Marketing communicating with the consumer using Bluetooth technology. The main feature of Bluetooth marketing is the direct contact with the consumer through a mobile phone, which is by far the most personal device in the life of every person. Bluetooth marketing has emerged as another innovative method, complementing traditional marketing communications. This communication channel allows transferring files of any format from pictures to JAVA directories.
Proximity Marketing In a Sentence:
With proximity location services, proximity marketing tracks the location of a potential buyer using his mobile device and sends out offers or advertisements based on his interests.
Proximity marketing allows receiving a notification on the phone about the action, or another special offer, being in close proximity to the physical location of the advertised product.
Synonyms and related words: Bluetooth marketing, push notifications, internet of things