Definition: [riˈmɑrkətɪŋ] is a marketing device for personalization and continuation of communication with the target audience, through which the company recalls the previous communication with the brand, the product. The goal of remarketing is to increase sales. It is also a search for new communication opportunities with the target audience to ensure sales growth, customer return, and repeat sales. The goal of remarketing is to restore or maintain the contact of the target audience with the brand, the product, with the goal of making a purchase. Remarketing allows the company to provide the client's attention after some time, in another place, to "catch up" with the leaving client and return him.
Remarketing In a Sentence:
- Retargeting is a remarketing tool used to increase conversions by returning an audience that left a site through personalized advertising on other online resources.
- Remarketing allows a company to continue contact with the target audience with the goods, the brand with the help of other means, methods of communication.
Synonyms and related words: internet marketing, retargeting, contextual advertising, banner advertising