Definition: is a business management philosophy adopted by companies that focus on persuading a client to buy the service or product they offer by using marketing or sales calls instead of concentrating on the actual needs of the consumers. In companies that follow this approach, the distribution and manufacturing capabilities are considered to be important than the customer base. Thus, they rely on aggressive selling tactics and advertise already made products. Alternatively, a business can adopt a market or product orientation.
In a Sentence:
As our company followed a sales orientation, we frequently used the “buy two, get the third one for free” sales tactic.
After the sales orientation helped us achieve a short-term increase in profits, we’ve begun to pay more attention to what our clients want and expect from us.
Nowadays, it’s hard to maintain a business that follows the sales orientation philosophy. However, A-Class still manages to be one of the biggest office supply firms in the country.
Synonyms and related words: product orientation, market orientation, sales promotion, salesperson