Definition: [sɜrʧ ˈmɑrkətɪŋ] is the promotion of a website using search engines as advertising media. In other words, it involves attracting people who have already demonstrated their interest in specific products or services offered by the company. There are paid and unpaid approaches to search marketing. The unpaid approach concerns search engine optimization, which includes a set of activities aimed at achieving high positions of the site for specific keywords in search engine results. The paid approach means that the advertiser pays the searchers to become visible to the target audience by launching contextual advertising.
Search Marketing In a Sentence:
- The main task that SEM decides is the growth of the site's attendance by its target audience.
- Search engine marketing, as an effective means of promoting business, is always relevant, although this is not the latest innovation in the IT services market.
Synonyms and related words: SEO, contextual advertising, behavioral targeting
