selling (noun, sel-ling, /ˈselɪŋ/) concept (noun, con-cept, /ˈkɑːnsept/)
Definition: is a business and marketing idea that implies that consumers and customers will not purchase enough (or will not purchase at all) of the company’s goods unless the company implements some large, sometimes aggressive (in terms of marketing) selling and promotional efforts. Selling concept focuses on making more quick sales without taking into account the real needs of the current market. It is aimed at increasing the general number of sales rather than establishing stronger and more trustful relations with the consumers. This concept is prevalently used when dealing with the products that are not bought regularly and normally, for instance, like insurance.
In a Sentence:
- The number of sales has decreased in the last few months. This may call for the implementation of a selling concept since we clearly don’t sell enough to reach our annual goal.
- If the selling concept implies that the consumers will not make an effort to purchase our product without loud and aggressive advertisement, we need to allocate some funds towards our marketing strategy.
- Are you familiar with a business selling concept? You must realize that we ought to act more radically if we want to increase our income.
Synonyms and related terms: production concept, marketing, promotion, sales plan, strategic planning, marketing concept, sales pitch, product concept, selling costs, concept optimization