social (adjective, so-cial, \ ˈsoʊʃəl \) media (noun, me-di-a, \ ˈmiːdiə \) marketing (noun, mar-ket-ing, \ ˈmɑːrkɪtɪŋ \)
Definition: is an online marketing approach that views social network websites as an effective marketing tool that can help business produce content related to its products or services and share it with their existing and potential consumers, thus widening the company’s brand exposure. A crucial component of this marketing approach is performing social media optimization, which helps an organization draw new visitors to its main website. Additionally, SMM can assist an enterprise in better communicating with its customers and increase the trust between two parties.
In a Sentence:
The key to successful social media marketing is following the trends occurring in your industry and creating relevant content that is more likely to be shared by your existing followers.
Entering the world of social media marketing without a proper plan can be hard. That’s why a lot of companies address SMM agencies for help in getting started and gathering the initial follower’s base needed for further growth.
Synonyms and related words: online marketing, digital marketing, marketing, social media optimization