social (adjective, so-cial, \ ˈsoʊʃəl \) orientation (noun, o-ri-en-ta-tion, \ ˌɔːriənˈteɪʃən \)
Definition: is a business management philosophy adopted by enterprises that prioritize the needs and wants of society as well as its well-being, while also thinking about the satisfaction of the customer’s demands. Unlike other orientation types, social orientation is less focused on increasing the profitability of a company and more on improving the community it operates in. Social orientation involves such means as developing products or services needed by the society as a whole, offering discounts or special deals to public organizations, and using environmentally-friendly production methods.
In a Sentence:
- As the CEO of Mint Break suffered from poverty in his childhood years, he converted the company to the social orientation when he came into power. Now, ten percent of the corporation’s revenue is allocated to various social programs and initiatives.
- I hope more companies will switch to the social orientation management approach. It’s important to understand that a business isn’t just responsible for its own profits or the customer’s satisfaction, but for the well-being of society as well.
Synonyms and related words: sales orientation, company orientation, orientation, product orientation, market orientation