Definition: [spɔrts ˈmɑrkətɪŋ] is a complex activity for the development, promotion, and sale of a variety of sports products. an important tool in solving the tactical and strategic tasks of a sports organization that is interested in developing, promoting and selling products (services, events, information and products) that are in demand on the market, a tool for promoting a variety of other goods and services through sports, and a means of popularizing mass sport.
Sports marketing In a Sentence:
- Sports organizations and companies use sports marketing, including sponsorship to associate their products with sports, supporting clubs, and, if possible, promoting their brand.
- Each direction of sports marketing can be characterized by specific objects and goals, as well as using a different set of marketing tools.
Synonyms and related words: marketing of sports; marketing through sports; mass sports marketing.