Definition: [spɔrts ˈmɑrkətɪŋ] is a complex activity for the development, promotion, and sale of a variety of sports products. an important tool in solving the tactical and strategic tasks of a sports organization that is interested in developing, promoting and selling products (services, events, information and products) that are in demand on the market, a tool for promoting a variety of other goods and services through sports, and a means of popularizing mass sport.
Sports marketing In a Sentence:
Sports organizations and companies use sports marketing, including sponsorship to associate their products with sports, supporting clubs, and, if possible, promoting their brand.
Each direction of sports marketing can be characterized by specific objects and goals, as well as using a different set of marketing tools.
Synonyms and related words: marketing of sports; marketing through sports; mass sports marketing.