Definition: is a pre-planned course of action developed by an organization’s top management that is designed to achieve the goals included in its strategy. Concepts such as a company’s vision, values, mission statement, tactics, and core capabilities are all used to establish its strategic direction. Having a coherent strategic direction allows a business to create a structure of internal duties assigned to all its departments and employees, as the latter obtain a clear vision of the organization’s purpose and goals.
In a Sentence:
Randy believed that what hurt his firm the most was the lack of strategic direction.
Once the Virtua Space enterprise was established, the first few meetings of its top management were dedicated to devising the organization’s strategic direction.
Without a proper strategic direction in place, most employees of a company will run around like sheep, not knowing what to focus their efforts on.
Synonyms and related words: course of action, strategy, strategic planning, strategic vision, strategic goals