strategic (adjective, stra-te-gic, \ strəˈtiːdʒɪk \) direction (noun, di-rec-tion, \ dəˈrekʃən \)
Definition: is a pre-planned course of action developed by an organization’s top management that is designed to achieve the goals included in its strategy. Concepts such as a company’s vision, values, mission statement, tactics, and core capabilities are all used to establish its strategic direction. Having a coherent strategic direction allows a business to create a structure of internal duties assigned to all its departments and employees, as the latter obtain a clear vision of the organization’s purpose and goals.
In a Sentence:
- Randy believed that what hurt his firm the most was the lack of strategic direction.
- Once the Virtua Space enterprise was established, the first few meetings of its top management were dedicated to devising the organization’s strategic direction.
- Without a proper strategic direction in place, most employees of a company will run around like sheep, not knowing what to focus their efforts on.
Synonyms and related words: course of action, strategy, strategic planning, strategic vision, strategic goals