strategic (adjective, stra-te-gic, \ strəˈtiːdʒɪk \) driver (noun, driv-er, \ ˈdraɪvər \)
Definition: is a crucial factor that can lay the foundation either for the success or failure of a company’s strategy or operation. Strategic drivers can be either external or internal in their nature, with the former including competitors, market forces, business-related laws, taxes, and technological advancements, while the latter deal with the company’s objectives, goals, and office politics. An organization has to devise such strategies that can be easily adapted to any changes that occur in the drivers that are directly related to the strategy’s success.
In a Sentence:
- As we are a fashion company, publicity is the strategic driver that can either make or break us as a business. A single failed show or model scandal and our profits will suffer incredibly.
- Due to the nature of operations at Glorious Flight, their corporate culture is a strategic driver that is severely damaging their efficiency. Currently, employees don’t have enough leeway to uphold a high-level of customer service.
Synonyms and related words: cost driver, value driver, device driver, resource driver
