Definition: is a limited period of time during which the competitive capabilities of a company and the primary requirements and demands of the markets it competes in or plans to enter are aligned or fully compatible. Such a period represents a “golden age” for a business as its profitability increases, and it becomes easier to achieve its strategic goals and objectives. Additionally, a strategic window is the perfect moment for a company to experiment with its products, services, or policies.
In a Sentence:
Since recently our company has entered a strategic window, we have to use this chance to introduce a new product line.
Once TouchStone introduced a new patch and updated its software, the company entered a strategic window as its core capabilities now fully satisfy the demands presented by the market.
Remember that your strategic window will only be open for so long. While it’s okay to bask in the glory of your financial success, you have to plan for the future as well.
Synonyms and related words: window of opportunity, strategic capability, strategic planning, window dressing