supernormal (adjective, su-per-nor-mal, /ˈsuːpəˌnɔːməl/) growth (noun, /ɡroʊθ/)
Definition: is a business’s or firm’s growth rate, which is noticeably higher than the growth of the economy on a whole. Also known as a non-constant growth, the term defines a part of a business’s cycle when it grows considerably faster than the economy in general. Supernormal growth is not a continuous, gradual process. It may take a span of a couple of years, after which a business returns to its normal rates. Supernormal growth usually involves a stock (or stocks) reaching a higher point of investment returns, thus oftentimes influencing the country’s economic state.
In a Sentence:
- According to the recent estimations, our company will be experiencing a supernormal growth by 30% for the next 3 years.
- Numerous successful companies, both in our time and in the past years, have experienced the supernormal growth at some point of their development.
- The reason for their supernormal growth this year is the new product they have released.
Synonyms and related words: growth rate, stock growth, supernormal growth stock, sustainable growth rate, top line growth, rate of economic growth, supernormal goal, non-constant growth
