Definition: [ˈtɛknɪkəl ˈmɑrkətɪŋ] is the activity focused on a special high-tech market. The subject of study in technology marketing is technology and high-tech products. The object of study is the relationship in the market of high-tech products. Functionally, technical marketing deals with the internal production mechanism and decides how engineers can use their products to solve real-world problems outside the workshop.
Technical Marketing In a Sentence:
- Scientific and technical marketing involves the sale and purchase of scientific and technical results (patents, licenses).
- Technical marketing issues are relevant for large corporations that can afford to develop a high-tech solution from scratch.
Synonyms and related words: innovative marketing, software, high-tech products
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