Definition: [ˌtɛləˈmɑrkətɪŋ] is a kind of direct marketing, in which the communication between the seller and the buyer occurs via remote communication tools, for example, by phone, Skype, etc. In a more narrow sense, telemarketing is the sale of goods or services over the phone or using other modern means of telecommunications. The concept of telemarketing has emerged precisely because of the invention of remote communication tools in the world of marketing and sales.
Telemarketing In a Sentence:
- The number of companies using telemarketing in its activities is increasing every year.
- The purpose of inbound telemarketing is to analyze and process the available information to maintain and improve the level of sales of goods or services.
Synonyms and related words: sales by phone, cold call, call center
