Definition: [ˈvɜrtɪkəl ˈmɑrkətɪŋ] is a kind of marketing, based on the choice of new directions for using old ideas in a new performance by changing the characteristics of products, for example, sizes, packaging, design, etc. Vertical marketing uses traditional marketing tools. These include the increase of trademarks, the expansion of the commodity line and the increase in the range. Vertical marketing divides the market segment in which it operates into smaller groups. Thus, vertical marketing is focused on small segments that consume specialized products from a single product group.
Vertical Marketing In a Sentence:
- When looking for and selecting the appropriate market niche, vertical marketing (oriented to a vertical niche) and horizontal (oriented to a horizontal niche) are distinguished.
- Vertical marketing was first used by an American computer manufacturing company IBM, which tried to adapt its products to specific needs of consumers in areas where it was used.
Synonyms and related words: horizontal marketing, business combination, unified strategy
