Definition: Conversion Marketing is a marketing method, which implies encouraging the prospect to act in a certain way in order to turn him or her into an existing customer. Conversion means transforming an online visitor who is browsing the commercial website into a real purchaser. Therefore, conversion marketing involves all the techniques that are directed towards stimulating a purchase. For instance, when a potential customer adds some products to the cart online but then decides to leave the webpage, a part of the conversion marketing would be displaying a special offer on the goods in the cart. Conversion marketing also involves designing websites in a specific, user-friendly way.
Conversion Marketing In a Sentence:
A well-thought conversion marketing strategy will help us increase the conversion rate in no time.
We need to think about an effective way to stop potential customers from abandoning their carts. This is one of the main conversion marketing objectives.
If you want your conversion marketing strategy to be more effective, you should think about making your website easier to navigate.
Synonyms and related words: conversion rate, remarketing, persuasion marketing, e-commerce, precision marketing, content marketing