conversion (noun, con-ver-sion, \ kənˈvɜːrʒən \) marketing (noun, mar-ket-ing, \ ˈmɑːrkətɪŋ \)
Definition: Conversion Marketing is a marketing method, which implies encouraging the prospect to act in a certain way in order to turn him or her into an existing customer. Conversion means transforming an online visitor who is browsing the commercial website into a real purchaser. Therefore, conversion marketing involves all the techniques that are directed towards stimulating a purchase. For instance, when a potential customer adds some products to the cart online but then decides to leave the webpage, a part of the conversion marketing would be displaying a special offer on the goods in the cart. Conversion marketing also involves designing websites in a specific, user-friendly way.
Conversion Marketing In a Sentence:
- A well-thought conversion marketing strategy will help us increase the conversion rate in no time.
- We need to think about an effective way to stop potential customers from abandoning their carts. This is one of the main conversion marketing objectives.
- If you want your conversion marketing strategy to be more effective, you should think about making your website easier to navigate.
Synonyms and related words: conversion rate, remarketing, persuasion marketing, e-commerce, precision marketing, content marketing
