Indirect competition

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indirect (adjective, in-di-rect, \ ˌɪndəˈrekt \) competition (noun, com-pe-ti-tion, \ ˌkɑːmpəˈtɪʃn \)

Definition: is a type of competition that occurs between two enterprises producing different products but both aimed at identical customer needs. For instance, a sushi place is an indirect competitor of a pizzeria, because even though they sell different types of food, they fight over the same target audience – “a hungry person.” When devising its strategy, a company should always factor in any potential indirect competition in order to objectively predict the sales figures in a specific market.

In a Sentence:

  1. My friend’s start-up went bankrupt within two years of its launch because he forgot to account for indirect competition.
  2. Open Time has spent a considerable amount of time researching indirect competition in Italy before opening an office there.
  3. It turned out that bicycle selling companies were a part of our indirect competition that we didn’t think about when creating our business strategy.

Synonyms and related words: interchannel competition, direct competition, indirect marketing, indirect method