Propagation is present around us in various forms. Literature is one of its carriers, where a necessary propagandistic matrix is embedded in the artistic fabric of the work and for this reason does not cause rejection. J. Orwell created a cogent model of a totalitarian society in the novel “Animal Farm”.
The book is full of examples of promulgation methods. For instance, Old Major resorts to advocacy, speaking to animals. In his speech, he represents people as enemies, calling for consolidation against them. As a skilled politician, Major promises a better life after the overthrow of human domination. In the end, he offers listeners an uncomplicated hymn to remember their mission. They believe in the sincerity of Major, so are ready to support him.
Another demonstration of the propagandist's activity is the introduction of the principles of animalism. Composing them, pigs are not guided by logic but choose a facility. The simpler the slogan sounds, the greater likelihood that it will take root. Remember, “Four legs are good, but two is bad”. A meaning is not entirely clear. But here the main thing is to educate the spirit of collectivism, and then a separate opinion will not cost anything. Therefore, sheep bleat for hours, repeating the same phrase.
Minister of Propaganda Squealer obviously engaged in propaganda, trying to convince the rest of inhabitants that pigs need apples and milk. He argues that they are so fed only for the sake of the common good because workers of mental labor must be healthy. The last argument is fueling fear of a return of the former owner Jones. Realizing that pigs are the lesser evil, there is nothing for animals to agree with Squealer’s explanation.
Frequently, Napoleon’s wards use a maneuver of erroneous memories. When some inmates question the Commandments, the content of which changes from time to time, pigs urge them otherwise. They either talk about vital improvement in comfort; they embarrass or even intimidate others. An announcement of new “head” of the farm about the alleged increase in the diet of sheep and the filling of empty granaries with sand is very symbolical. This happens at a time when animals are starving. The author draws a direct parallel with the Stalinist policy of the Holodomor.
Without promulgation, we cannot manage on pre-election campaigns. So, Napoleon and Snowball create factions with separate slogans, emphasizing future prospects for the farm. Later, Napoleon's opponent himself becomes a victim of propaganda lies. Having invested all his forces in the construction of windmill, exhausted and unnecessary to anyone, pigs declare faithful revolutionary dangerous for a peaceful existence. Moreover, they convince animals that he fought on the side of people. The inhabitants uncomplainingly believe them, because they are not used to thinking independently.
Thus, Orwell created own separate world on the basis of propaganda. Perhaps he wanted to keep us from going into it. This work serves as an indispensable tool for studying a totalitarian regime because it contains a description of all its key methods and practices. Each of them is experienced and bitterly realized by the author features of the modern reality.