consumer-generated (adjective, con-sum-er, \ kənˈsuːmər ˌdʒenəreɪtɪd \) marketing (noun, mar-ket-ing, \ ˈmɑːrkətɪŋ \)
Definition: Consumer-generated Marketing is a strategy, in which the materials that are created by customers are used to promote business’s goods or services. For instance, a business may implement this marketing strategy and use customers’ reviews, blog posts, etc. to spread the promoting content faster and towards larger audiences. Consumer-generated marketing technique is rather inexpensive and can take various forms. Some brands offer customers to share video reviews of their product. Others even hold competitions for the customers and offer them to come up with the most creative and interesting ideas for the product. While being a rather effective method, consumer-generated marketing can be a risky tactic since it implies a business having a limited control over the content that the customers create.
Consumer-generated Marketing In a Sentence:
- Consumer-generated marketing will allow us to save a lot of money on advertisement, which is exactly what we need right now.
- Even though it looks like an easy way to spread the word about our new product, consumer-generated marketing still has its downsides since it won’t allow us to control the feedback.
- Going with a consumer-generated marketing strategy, we might reach more people in a shorter span of time.
Synonyms and related words: user-generated marketing, relationship marketing, promotional marketing, social media marketing, online marketing
