For today, absolutely every company seeks to attract new customers and increase sales of its products. In today's business world, no one successful company can do without promotional marketing. After all, you will agree with the fact that you most often buy the product that is most known to you, for example from advertising. This is where promotional marketing begins. Promotional marketing means the process of persuading people to accept the products, concepts, and ideas of the company. Today it is exactly what modern business players need. So, one of the most effective methods of “conquering” new markets is promotional marketing.
What is Promotional marketing? Promotional marketing is a separate type of marketing, which searches for the most effective ways to promote goods on the basis of research of consumer groups. Promotional is a marketing tool that stimulates customers to purchase products of the company. It is aimed at promoting new products and attracting as many potential customers as possible.
Advertising, Direct sales and Publicity are the main ways of promotional marketing.
Competitions. Organizing competitions, companies can attract a large number of customers, because winning a contest and getting prizes are able to “hook” customers.
Coupons and brochures. In order to attract new customers, companies use brochures that show basic information about new products, promotions, discounts, etc. These coupons can also give customers a small discount if they want to purchase company goods.
Free samples. Although the idea of providing samples of products absolutely free of charge may seem crazy for some businessmen, but this is indeed one of the most effective methods of promotional marketing.
However, it is worth noting that these methods are effective, but there are a number of diverse market factors that can affect the prospects for the sale of goods or services of the company.
Having considered the main ways of promotional marketing, let's understand in its tasks and functions. The main objectives of advertising marketing are:
The important function of promotional marketing includes:
The main promotion activities used by professional promotional marketing campaign include:
Pay attention to the fact that the targeted advertising activity will give you the maximum guarantee that you will have an excellent return on the investment in any professional promotional marketing campaign that you can implement in your business.
Promotional marketing involves activities intended at increasing the effectiveness of sales through the communication impact on staff, partners and consumers. Promotional marketing pursues a dual goal: the activation of consumer demand and the maintenance of a favorable attitude towards the company.